BORING, BASIC MESSAGING
It’s time to talk about yourself, your work, and your expertise confidently (instead of stumbling over your words or word vomiting)
If you’re anything like me, you’ve heard all of these as a professional:
"you're too loud"
"you're too much"
"Wearing that much colour isn't professional"
"You can’t express your opinion"
"no one wants to hear THAT”
You *can* show your personality AND be taken seriously as a professional
(while still keeping your licenses, credentials, and reputation intact)
I’ve always been outspoken and confident. But after I started working for myself at 24… I started to worry.
I worried if I seemed “legit” enough. I wondered if I seemed too young, too loud, too… unpolished. That if I wore pink and expressed myself the way I wanted to, no one would take me seriously as a professional. I knew I was really freaking good at what I did– I had the degrees, happy clients, and endless knowledge to prove it.
i'm maddy aucoin
your brand & messaging strategist for cool professionals
Unapologetic user of a million exclamation marks in her emails
(and helping you do it, too – I see you deleting them!!!)
Bio 07
But after 4+ years of helping other professionals stand out in their industry, here’s what I know:
You don’t need to blend in with everyone else. You need to stand out to your best-fit clients- the people you actually want to work with (do you really want to work with people who think you’re silly for having colourful nails?)
When you try fitting yourself into the box your industry puts you into, you end up shrinking.
Not showing up as yourself. Not working with people you want to. Not doing the things you want to.
(so here’s an extra peek at mine to see if we’re a match)
You deserve to feel seen, understood, and able to express your
FULL personality with me when we work together
Empathy, curiosity, diving in deep, every Beyoncé album (but especially Cowboy Carter), using business as a tool to change the world, and crying, laughing, and everything in between as clients express their full selves with me.
Talking negatively about others in your industry, being “on” all hours of the day, becoming a billionaire, taking up half the aisle with my cart at Costco, or anything that doesn’t support my values*
I'M SO HERE FOR
*My values, in short: the personal is political, Free Palestine, Black Lives Matter, support everyone on the 2SLGBTQAI+ spectrum, end poverty, accessibility matters.
I'M NOT INTO
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