Brand strategy and messaging that does the heavy lifting for you

Because your best-fit clients don’t just need a bookkeeper (or a lawyer, or a realtor, or whatever it is you do!). They need you, specifically.

SAY LESS, DO MORE (FOR ME)

For the coolest (and smartest) professionals, including:

Lawyers

Therapists

Accountants

Bookkeepers

Speakers

Personal stylists

Educators

Consultants

… and you

Let’s be real:

Your best-fit clients are hiring based on expertise, experience, and expression.

So when you’re more memorable, you’re the one who gets hired.

That’s why you need messaging that shares your expertise and shows why your way is the way for your best-fit client

(because it is, and you can own it!)

You finally have the language to explain who you are, what you do, and who you do it for (no generic elevator pitch or fumbling necessary)

You feel confident knowing when people Google you after a networking event (or speaking gig, or coffee date) that your online presence can do the talking for you

And you get to confidently step into that “hi, I’m an established professional” feeling you’re looking for– because your messaging is ready to meet you there.

Brand Strategy and Messaging

starting at $3500 CAD/USD

Phase 1:

Discovery

Assess where you are and where you want to go

We look at what you’re already doing, see what’s missing, and clear up what we need to do from here.

We’ll start by figuring out what you’re bringing to the table that your clients adore. Prepare to pour over screenshots and feel really frickin’ good that you’re creating something people love.

Here’s how it works:

Phase 2:

Brand strategy and messaging

Next, we’ll figure out exactly what to say with brand messaging that differentiates you. You’ll know exactly what to say to drive home sales (and keep it consistent across platforms, because that’s a must).

Deliverables depend on exactly what you need, but in general you can expect from this phase to receive:

A messaging guide that looks over things like:

Your key audience (aka who you’re selling to) and any secondary or third audiences
Your key messaging (aka what you need to say to connect with and convert your audience)
Brand strengths and differentiators
Competitor research
Content audit and strategy (across 3 touchpoints, like social media platforms, email marketing, and blogs)

Phase 3:

Tweak and test

Up to 4 pages of website copy created for your brand and written with SEO best practices in mind (most clients choose Home, About, Services, and Contact!)

Frequently Asked Questions

Most of my clients have been in business at least one year, have proof of concept (with raving reviews), and are sick of writing and rewriting (and rewriting) their website copy.
You too? Let’s chat!
There’s not enough space to include all of the industries I’ve worked with, but over the last three years, I’ve worked a ton of product and service-based businesses in every niche. including
I love learning about new industries (seriously, give me a latte and hours to sift through Google any day), so if you’re into copy with a heavy dose of personality, we’re probably a good match.
(And if not, I have connections I’m happy to refer you to!)
Yes! Your web designer doesn’t know it, but we’re about to be best friends.
Don’t have a designer secured, but need one? I keep a list of trusted recs for web designers that will fit your vibe perfectly.
Pro tip: if you’re hiring a designer for your project, you should reach out to your copywriter around the same time!
I typically book projects at least 4 weeks out (this means it will be about 4 weeks before I start working on your project!). Ideally, try to reach out 10-12 weeks before your planned launch date.
I might take on your project if it piques my interest!
Feeling like I’m the copywriter for you? Fill out my contact form to inquire!
A million times yes (because let’s be real, it’s just smart business).
FYI, my default payment schedule is a 50% deposit to book your spot and 50% before your finished project is handed back to you.
If a payment plan feels like a better fit for you, you’ll pay a 25% deposit and split up the rest however you’d like so your payments will be done right as our time together wraps up!
Love this for us! Please send me an email at hello@bymaddyaucoin.com.