Website copy that sounds like you, gets you taken seriously, and paid accordingly.
Because your clients want to know the real you—not that awkward-feeling, hyper-professional persona you’ve created for your website.
You didn’t start your business to hide who you are.
But when you sit down to write copy, you default back to your corporate settings— adding jargon you’d never use, swapping 3 exclamation marks for a period, and saying things you’d never actually say IRL. (What’s up with that?!)
You WANT to show off your personality, the one that your clients LOVE + come back for. But you’re worried that people won’t take you seriously— because you’ve worked HARD to get where you are.
TIME FOR A FIT CHECK
We’d be good together if you’re a cool professional, and:
People think of your industry as “dry” or “boring”- but you’re so not.
Whether you work with numbers, science, or people, you know your approach is different (and way more fun) than anyone else who does the same work as you.
You want to work with clients who are just as cool as you (if not cooler, somehow).
You have a handful of perfect, amazing, to-die-for clients— and you wish all of them could be like that (spoiler: let’s get you there!)
You’re so good at talking to your clients 1:1, but when it comes to writing about what you do… you freeze up.
Your website feels embarrassing for some reason. Honestly, it might feel even worse than someone reading your Instagram posts right in front of you (eeeeep!!).
WEBSITE COPYWRITING SERVICES
DONE-FOR-YOU WEBSITE COPY
Starting at $5000 CAD for 4 pages
Average project timeline: 4 weeks
What’s Included:
Up to 4 pages of website copy created for your brand and written with SEO best practices in mind (most clients choose Home, About, Services, and Contact!)
A brand messaging foundations cheat sheet so you can clearly communicate your worth to your target audience
Customer/market research to get to know your target audience
Communication with your website designer so your new copy fits perfectly into your website
Up to two rounds of edits so your copy feels perfect for you (we don’t settle for less around here)
Brand Messaging Foundations
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Cool professionals and business owners who spend too much time guessing what to say to prove their brand’s worth. If you’re struggling to tell your audience why you’re not like those other people in your industry, this is the best first step for you.
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60-minute kick-off call
Custom brand messaging "cheatsheet" with everything you need to market your brand, like audience, positioning, key messages, and more
One round of revisions to polish your messaging to perfection
*Want website copy too? Add-on a website copy audit or done-for-you website copy.
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Investment: starting at $1900 CAD for your custom brand messaging cheat sheet
Timeline: 2 weeks
Website Audit
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Audit of up to 4 website pages. Looking at general messaging, page structure, headers, calls-to-action, and more
Loom video walkthrough of your audit
Audit checklist with all points to update
Email support for 1 week post-audit to answer any questions
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Additional pages to review ($100 CAD/page)
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Investment: starting at $600 CAD
Timeline: 1 week
The Process
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1
Inquire
Make the first move by filling out my contact form. We’ll chat face-to-face over Zoom to see if we’re a perfect match.
Sign your proposal on the dotted line, and we’re in business.
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2
Strategize
Fill out a quick questionnaire (with fun Q’s, like “what your brand would be like if it was a living person?”).
After, we’ll kick off with a 1:1 call to understand more of your brand from the inside out.
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3
Research and Writing
At this point, I do what I do best— find everything that’s ever been posted about your brand online (yes, that includes your old Instagram posts!). I’ll combine it with extensive research and strategy to write copy that sounds exactly like your brand.
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4
Copy Delivery
Wait patiently (ish) for your delivery to arrive and do what you do best: running your business.
Once it arrives in your inbox, pour yourself your favourite drink and get ready to gush over every word.
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5
Live Editing Call
You can’t wait to share your new copy, so let’s make it easy. We’ll handle your edits live on Zoom, no back-and-forth email threads required.
From here, it’s as simple as copy, paste, and post (and obviously, perfecting a post to brag about your new site on social).
Frequently Asked Questions
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Most of my clients have been in business at least one year, have proof of concept (with raving reviews), and are sick of writing and rewriting (and rewriting) their website copy.
You too? Let’s chat!
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There’s not enough space to include all of the industries I’ve worked with, but over the last three years, I’ve worked a ton of product and service-based businesses in every niche. including
I love learning about new industries (seriously, give me a latte and hours to sift through Google any day), so if you’re into copy with a heavy dose of personality, we’re probably a good match.
(And if not, I have connections I’m happy to refer you to!)
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Yes! Your web designer doesn’t know it, but we’re about to be best friends.
Don’t have a designer secured, but need one? I keep a list of trusted recs for web designers that will fit your vibe perfectly.
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Pro tip: if you’re hiring a designer for your project, you should reach out to your copywriter around the same time!
I typically book projects at least 4 weeks out (this means it will be about 4 weeks before I start working on your project!). Ideally, try to reach out 10-12 weeks before your planned launch date.
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I might take on your project if it piques my interest!
Feeling like I’m the copywriter for you? Fill out my contact form to inquire!
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A million times yes (because let’s be real, it’s just smart business).
FYI, my default payment schedule is a 50% deposit to book your spot and 50% before your finished project is handed back to you.
If a payment plan feels like a better fit for you, you’ll pay a 25% deposit and split up the rest however you’d like so your payments will be done right as our time together wraps up!
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Love this for us! Please send me an email at hello@bymaddyaucoin.com.
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