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Website copywriter Maddy Aucoin lying on her back on a white floor surrounded by pink balloons, a small green plant, a pink keyboard, a notebook, highlighters, tape, and a box of tissues, smiling and looking up at the camera.

The Copy Blog

Brand Messaging, How-To, Marketing, Business, Copywriting Maddy Aucoin 2025-03-18 Brand Messaging, How-To, Marketing, Business, Copywriting Maddy Aucoin 2025-03-18

Case Study: Website Copy for a Maternity and Newborn Photographer

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Go ahead, share your business revenue (it’s not wrong to be proud!!)…

BUT if you’re always leading with your income instead of your client results or customer reviews, it might be time to reevaluate WHY 🤷🏻&zwj;♀️

People want to

As consumers (especially in the past few years), we've become increasingly aware of the bullsh*t.

We’ve heard waaaay too much of “this offer is a no-brainer!”
“This offer will make sure your business is completely booked out

You’ve seen the industry culture online that jokes about…

👀 clients who wants another round of feedback
👀 people who want your services but don’t have a big enough budget
👀 clients who don’t understand what CSS is or why

Imagine you’re scrolling through Insta, searching for a website designer for your new site (finally 💅🏻)…

After scrolling reels for entirely too long, you come across a page you *instantly* fall in love with, and you click through to t

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Maddy Aucoin is a website copywriter for professionals and service providers with personality. She’s based in Ontario, Canada, and works with clients all over the globe to help them uncover and show up as the fullest expression of you, your expertise, and your experience.

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